The Boycott, Divestment, Sanctions (BDS) Movement has launched a global campaign to boycott the sportswear manufacturer “Puma” because of its sponsorship of the Israel football association, which includes teams in Israel’s illegal settlements on occupied Palestinian land.
“When companies like Puma sponsor and profit from illegal Israeli settlements, they give a nod to Israel’s far-right regime that its criminal land grabs and attacks on Palestinian sports can continue unabated,” BDS said.
On its official website, BDS called for joining the #BoycottPuma International Day of Action on June 15.
BDS mentioned some Palestinian soccer players , like Mohamed Khalil and Mahmoud Sarsak, who were forced to retire after losing their limbs due to direct injuries to their legs caused by Israeli military gunfire.
The campaign also pointed to the playgrounds bombed by the Israeli occupation army in Gaza and the restrictions on practicing sports, especially near the separation wall, as well as to the construction of Israeli sports clubs on lands usurped from Palestinians.